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Leading through Change.
Grounded in Science.
High-impact leadership development and ICF-accredited education for people and organizations navigating complexity. We turn organizational change into strategic growth.
10+
years of practice
100+
partner organizations
1000+
coaches developed
What we do
Leadership & Organizational change
We design science-backed programs that help individuals, teams, and organizations navigate complexity and build sustainable performance.
  • Leading change
  • Situational leadership
  • Individual and team coaching
Professional coach education
We offer world-class coaching education for aspiring and seasoned coaches.
  • ICF, EMCC and ISCP accredited programs
  • Mentoring, supervision and continuous development
  • International alumni and peer coaching community
Our approach
Scientific grounding
Led by a team of PhDs, psychologists and internationally renowned researchers
Constructivist core
We believe change is an active process of building new mental models.
AI innovation
Our human-led expertise is scaled with our proprietary Coachia AI Agent Suite.
Meet the experts
Founder, CEO & Academic Director
Associate Professor of Organizational Change and author of "Partnering with AI in Coaching." Jelena bridges the gap between psychological science and the emerging needs of organizations.
Digital Innovation & AI Strategy Lead
The architect behind our digital tools and the Coachia AI Agent Suite. Jugoslav ensures that our digital tools provide a safe and scalable environment for growth.
Trainer, Coach, Mentor & Supervisor
Marijana works with C-level leaders and top teams, mentors PCC level candidates and makes sure Koučing centar stays on track with its original mission, as one of our early consultants.
Trainer, Coach, Mentor & Supervisor
Dunja brings her expertise in psychology and psychotherapy to help you overcome the most stubborn behavioral patterns. You get clarity, structure and a safe hand for growth.
Trainer, Coach, Mentor & Supervisor
Radmila brings a pragmatic and positive approach to change, making every problem become solvable. An expert in agile leadership, facilitation and team development. A passionate coach.
Trainer, Coach, Mentor & Supervisor
Milica is a psychologist and psychotherapist who will challenge you to rethink your beliefs and experiment with new behaviors. She may be strict, but also gentle. Dare partner with her.
Trainer, Coach, Mentor & Supervisor
Vesna is a psychologist who will make sure you feel supported and taken care of. She will guide you step by step to experiment with new behaviors and views of self.
What's latest
Research-backed insights and real-world applications from our team. Follow us for regular updates on coaching science, leadership development, and organizational change.

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Celebrating small moments together Dream team of trainers at Koučing centar (missing Marijana & Jugoslav) | Jelena Pavlovic, PhD, PCC

Celebrating small moments together Dream team of trainers at Koučing centar (missing Marijana & Jugoslav)

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Coaching as Co-Constructed Narrative Process | Jelena Pavlovic, PhD, PCC posted on the topic | LinkedIn

What changes in coaching is not only what people do, but how they understand themselves while doing it. My newly published article in the Journal of Constructivist Psychology explores coaching as a co-constructed, narrative process, where change emerges through dialogue, meaning-making, and identity reconstruction. By integrating the Innovative Moments framework with International Coaching Federation coaching competency perspectives, the paper offers a way to see coaching as a space where new s

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I’m proud to share that I have officially completed my Integrative… | Suzana Videk | 17 comments

I’m proud to share that I have officially completed my Integrative Constructivist Coaching training. This learning journey has given me not only new knowledge, but a deeper understanding of people, behavior, and the way meaningful change is created. Through practice, reflection, and incredible support from our coaches and mentors, I’ve gained confidence in my ability to guide others with greater awareness and impact. This program has strengthened my listening, questioning, and reframing skills —

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#teamcoaching #groupcoaching #cop #icf #webinar #cceu | Derya Duman

As ICF Group&Team Coaching COP, we (Dominique Mas, PCC Rachel Gojer) had the pleasure of hosting an inspiring session with Jelena Pavlovic, PhD, PCC and Michele Costanza, Ph.D., PCC, CKM 🎙️ Dr. Jelena Pavlović — Turning Data Into Stories Jelena shared powerful insights from her work “Turning Data Into Stories: Identity and Change in Group Coaching”, showing us how: 🔹 Professional identity is fluid and shaped through experience, reflection, and context 🔹 People hold three distinct implicit

Let's talk about your context
Whether you are leading change, developing leaders, or building coaching capability, we start with understanding your context.