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Leading through Change.
Grounded in Science.
High-impact leadership development and ICF-accredited education for people and organizations navigating complexity. We turn organizational change into strategic growth.
10+
years of practice

100+
partner organizations

1000+
coaches developed

What we do
Leadership & Organizational change
We design science-backed programs that help individuals, teams, and organizations navigate complexity and build sustainable performance.
  • Leading change
  • Situational leadership
  • Individual and team coaching
Professional coach education
We offer world-class coaching education for aspiring and seasoned coaches.
  • ICF, EMCC and ISCP accredited programs
  • Mentoring, supervision and continuous development
  • International alumni and peer coaching community
Our training calendar 2026
One year. Multiple learning pathways
Our 2026 training calendar brings together internationally accredited coaching certifications, advanced team coaching education, and immersive in-person learning experiences.
Whether you are starting your coaching journey, advancing toward higher credentials, or expanding into team and systemic work, this calendar shows when and how you can enter the Koučing Centar learning ecosystem.
July 1st
ICF Level 2
A fully online program leading you to PCC, grounded in constructivist psychology, reflective practice, and real coaching application.
September 9th
ICF Level 1
A fully online ICF Level 1 program leading you from zero to ICF.
October 28th
Advanced Team Coaching Accreditation
Advanced team coaching education, designed for practitioners who want to expand their impact at a systemic level.
Not sure which path is right for you?
Most participants combine programs over time — we’ll help you choose what fits your stage.
Our approach
Scientific grounding
Led by a team of PhDs, psychologists and internationally renowned researchers
Constructivist core
We believe change is an active process of building new mental models.
AI innovation
Our human-led expertise is scaled with our proprietary Coachia AI Agent Suite.
Meet the experts
Founder, CEO & Academic Director
Associate Professor of Organizational Change and author of "Partnering with AI in Coaching." Jelena bridges the gap between psychological science and the emerging needs of organizations.
Digital Innovation & AI Strategy Lead
The architect behind our digital tools and the Coachia AI Agent Suite. Jugoslav ensures that our digital tools provide a safe and scalable environment for growth.
Trainer, Coach, Mentor & Supervisor
Marijana works with C-level leaders and top teams, mentors PCC level candidates and makes sure Koučing centar stays on track with its original mission, as one of our early consultants.
Trainer, Coach, Mentor & Supervisor
Dunja brings her expertise in psychology and psychotherapy to help you overcome the most stubborn behavioral patterns. You get clarity, structure and a safe hand for growth.
Trainer, Coach, Mentor & Supervisor
Radmila brings a pragmatic and positive approach to change, making every problem become solvable. An expert in agile leadership, facilitation and team development. A passionate coach.
Trainer, Coach, Mentor & Supervisor
Milica is a psychologist and psychotherapist who will challenge you to rethink your beliefs and experiment with new behaviors. She may be strict, but also gentle. Dare partner with her.
Trainer, Coach, Mentor & Supervisor
Vesna is a psychologist who will make sure you feel supported and taken care of. She will guide you step by step to experiment with new behaviors and views of self.
What's latest
Research-backed insights and real-world applications from our team. Follow us for regular updates on coaching science, leadership development, and organizational change.

LinkedIn

My motivation for certification wasn’t exactly a straight line. It had phases. Highs, doubts, pauses, life happening, but mostly felt like “let’s see where this goes.” But Jelena Pavlovic, PhD… | N

My motivation for certification wasn’t exactly a straight line. It had phases. Highs, doubts, pauses, life happening, but mostly felt like “let’s see where this goes.” But Jelena Pavlovic, PhD, PCC never really allowed me to stay in the “just trainings” zone. She saw potential, kept pushing (in a subtle way), kept believing, and — probably most importantly — kept reminding me that I should at least try! And - fast forward to today! Here I am — officially PCC certified. Not because the jo

LinkedIn

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LinkedIn

Four feedback models. One of them doesn't work. One of them has a strong research support. One of them actually helps create change. And most managers have only ever been taught the first one. P

Four feedback models. One of them doesn't work. One of them has a strong research support. One of them actually helps create change. And most managers have only ever been taught the first one. Pick your favorite

LinkedIn

The loudest voice is not the best leader. In 2002, Judge et al. published a landmark meta-analysis that shaped how we think about leader selection. Their key finding — extraversion is the strongest…

The loudest voice is not the best leader. In 2002, Judge et al. published a landmark meta-analysis that shaped how we think about leader selection. Their key finding — extraversion is the strongest predictor of leadership — became the foundation for decades of hiring practice. Look for the confident one. The one who speaks first. The one who fills the room. It was a rigorous, important study. And for 22 years, it has been the best evidence we had. In 2024, Javalagi et al. published an updated

Let's talk about your context
Whether you are leading change, developing leaders, or building coaching capability, we start with understanding your context.
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